What is Beautycounter all about?

Did You Know?

There is a growing body of thought that ingredients commonly used in the beauty industry may be linked to potential health risks like cancer, hormone disruption, infertility, and other problems?

Our Products

Beautycounter is built on the belief that products can be beautiful, effective, and safer, because we all deserve better. Our Ingredient Selection Process helps us formulate products that work beautifully without compromising your safety. When creating our products, we never choose and never use parabens, phthalates or approximately 1,500 other ingredients.

Our Mission

We work every day to educate consumers about the lack of safety standards across the beauty industry. It is our goal to improve peoples lives, whether by providing safer products or by helping our growing team of Consultants build thriving businesses. We continue to empower thousands to lead this important change. As a multi-channel, direct-retail brand, we distribute products through Consultants, retail partnerships, and e-commerce.


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